iCrushiFlush is the premium product by Living Consumer Products Private Limited. iCrushiFlush was launched by company at the end of 2014. Living Consumer is based out of the Western suburbs of Mumbai, with an agile team of 11 that focuses on Technology, Marketing and Product Development.
Amit is the runner, a long distance runner, successfully completed umpteen marathons, with ever improving time. He has completed the Mumbai Half Marathon in 2 hours. He is an avid sportsperson, and loves playing every sport with his son.
Backed by over a decade of creating digital products for Motorola, DTS, Reliance Communication and Hungama, Amit understands the core needs of the end consumer. He brings unflinching leadership and diligently drives the team to align with his ideology. His MS, Comp Science from Michigan State University and MBA from Chicago Benedictine helps him add bite to the strong technology and business acumen of the team. Amit was the brain behind the conceptualization of iCrushiFlush and he is extremely bullish about it.Close
One of the founding members of Reliance Games back in 2001, Jaideep comes with over 13 years of experience delivering over 30 AAA products like Real Steel, Playboy digital, ICC Cricket, Manchester United Football etc. that got over 75 mn paid downloads globally. His gaming acumen has helped iCrushiFlush in-app gamification increasing the usage and retention to a whole new level.
His technology background & people management skills place him in a pivotal role to be the backbone of the team to deliver without fail.Beyond his experience in Reliance Games, Jaideep has led strong product and technology teams in Hungama Digital. Under his leadership, teams have launched successful services like Actve Games for Tata Sky, which has grown over 500,000 paid subscribed user base in quick time.Close
Mukund is the sportsman, with laurels in team sports like Basketball & Football. He has been a National level Basketball player. Give him a ball and he can match the best. He leads and guides everyone to give their best.
Having honed his analytical skills at firms like Infosys, TCS and Reliance Comm, Mukund brings intelligence to the reams of numbers and data. He drives the Strategic decision making along with delivering on the Marketing push for iCrushiFlush. Being a Comp Science grad from Mumbai and an alumni of IIM Calcutta, Mukund knits together the technology and business aspects of the team.Close
Seema is the Guru in the team, the Yoga Guru. Fit as a fiddle, she juggles her family and work with ease, along with being the mentor to many around her.
Seema brings a feminine viewpoint to iCrushiFlush and balances the team. Her key focus is to ensure the female audience feels secure, delighted & enjoys the app experience. Her extended stint in sales at Nordstrom brings an understanding of what the users want.Close
IDG Ventures India is a leading India-focused technology venture capital fund. The fund is part of IDG Ventures, a global network of technology venture funds with more than US$4 billion under management, over 200 investee companies and 10 offices across Asia and North America. Mr. Karthik Prabhakar, Vice President, at IDG ventures led the engagement.